A Marketer’s New Year Resolutions

It’s a gray mid-January day on the New Hampshire Seacoast.  Dare we speak of New Year Resolutions?  Don’t worry, we aren’t going to mention daily steps or a dry anything!  But, we have been thinking about setting goals to help drive your business forward in 2023.

Are your media strategies ready for 2023?

If, like me, you are also someone who dabbles in Numerology (don’t judge media people love numbers of all sorts), the number 23 represents change, progress, and innovation.  

That’s an open invitation to explore new media strategies and lean into options that also leverage the hottest trends in content.

Connected TV and Video

Did you know that last year over 83% of U.S. households used a connected TV?  The great news for marketers is as the channel has expanded, so has the consumption across all demographics.  In 2022, 225.7 million people in the U.S. were monthly CTV viewers and by 2026, that number is forecasted to be 242 million monthly viewers.  Much of the content consumed now is premium and has become “must watch tv” with multiple members of the household enjoying together in the living room.

Digital Audio and Storytelling

American adults spend an average of 1 hour and 40 minutes per day with digital audio.  Audio is a medium that is very personal to the user and digital audio is a great way to extend your strategy beyond terrestrial radio.  Digital audio encompasses music, news, live sports, and podcasts.  As digital channel options increase, podcasts alone are forecasted to grow by 15% in 2023.  There aren’t many media channels where the user brings it along throughout their day at home, working, and while driving.

If you are not afraid of the number 23 and are looking for a group of media and creative geeks to help you grow your business this year, drop us a note.  We look forward to connecting!