Why Employers should be Recruiting on Social Media

There are approximately 302 million Americans who are social media users, a number which is projected to increase steadily and reach 327 million by 2027.  With all those eyeballs looking at social media on a regular basis, it’s a great opportunity to recruit potential candidates on multiple social media platforms! 

When you think of using social media for talent acquisition, LinkedIn probably comes to mind. LinkedIn is a proven leader in social recruitment, but it isn’t the only option on social media. Twitter, Facebook, Instagram, and even TikTok have become popular, especially among Gen Z and Millennials, for whom company culture is a huge factor when applying for a job.

When you post a job on your company’s social media page, you can leverage your followers’ and employees’ networks to get the word out. When posted, your followers and employees can easily share the post with their networks, and in turn, your reach grows exponentially, making you more likely to find a great potential candidate.

One of the many great benefits of Social Recruiting is it allows companies to connect with more candidates that might not be looking. A passive candidate isn’t actively looking for work but is open to new opportunities. Social Recruiting helps you get your job listings in front of candidates that you wouldn’t otherwise reach. Passive candidates might not be scrolling through Indeed or ZipRecruiter, but they are scrolling through their social media feeds. This allows them to see your company’s posts and decide if they’d be a good fit for your organization, not because they’re desperate to leave their current position.

Social Recruiting can be more effective than traditional recruiting, such as Job Boards, and it’s a good idea to do a mix of both. While traditional recruiting styles are still in use, Social Recruiting is more effective in terms of generating reach and keeping costs low. You don’t have to pay on a cost-per-click basis for a single applicant (which could run up to thousands of dollars per posting). Instead, you just have to focus on getting your job postings in front of the right people through a strong social strategy.

Are your ideal candidates on social media? Then your recruiting efforts should be, too. Give Rumbletree a call today to be your Social Recruiting partner!