6 Marketing Trends for 2023
Marketing trends come and go and in 2023 - it’s all about the buyer. How they engage, how we interact with them and how we deliver new and user-friendly technology.
The consumer’s values and evolving behaviors will make for a highly-anticipated year in the world of marketing. If your business wants to stay ahead of the curve, here are six marketing trends to keep an eye on and consider implementing into your strategy in Q1.
Influencer Marketing
While not new, more brands are turning to this form of social media to build trust within their brand. So what is influencer marketing? It’s partnering with a trusted source - most likely someone with a large social following, to promote your product or service to their audience. Influencers typically have long-term relationships with their followers and can be a great advocate or ambassador for your brand. Influencers can be on a local or national level and the investment ranges by their level of influence and social data.
Video Content
Video continues to capture a user’s attention for longer than a static graphic. With the available platforms continuing to evolve and grow (think TikTok, Instagram Reels), there is no shortage of places to post your video and elevate your brand awareness and engagement levels. Bonus - Rumbletre has an in-house video department for all your 2023 video needs.
User-Generated Content
Because anyone can create user-generated content, adding this tactic to your marketing strategy can take your brand’s authenticity to the next level. Consumers are 2.4 times more likely to trust user-generated content compared to content created by brands—proving that now’s the time to prioritize authenticity in your marketing strategy. -Asana
Targeting
It’s all about qualified leads and making sure you’re reaching the right people. Your marketing dollars are important and to get the best ROI your advertising must be targeted. Whether through your social media content or media; we’ve got you covered!
Recruitment Marketing
It’s all about recruitment and retention! Make sure you have a great team in place to help support your marketing endeavors - the best brand ambassadors come from within your organization. Let Rumbletree help you with attracting and retaining top talent in a still very tight labor market. Advertising can support your talent management efforts in a very efficient way.
Having a Trusted Marketing Partner
Partnering with an agency can help get you to your marketing goals faster, more efficiently and strategically. Whether you need a #socialmedia partner, #mediabuyingagency, #videoproduction team, or #agencyofrecord, Rumbletree has all the tools to guide you through the process.
If you’re ready to bring your business to the next level with a partner you can trust, drop us a note and see how we can help you meet your business goals in 2023.