New Balance
Content Strategy / Video
Helping an iconic running brand attract candidates for corporate and retail opportunities.
Taking steps toward a better career.
New Balance was launching a new careers website and needed help with content to communicate why employees love working with this iconic brand. We developed a content strategy and production plan to capture photography, interviews, and footage to create video content that can connect with candidates based on recruitment insights while still feeling true to the New Balance brand messaging.
New Balance Corporate
A look inside New Balance offices in and around Boston, MA - showing what employees love about working for a brand driven by innovation that continues to grab market share.
Capturing content for today's needs and tomorrow's opportunities.
We interviewed NB team members across a variety of career paths to arm New Balance with the footage they'll need to create new content as their hiring needs evolve over time.
Real Lifestyles
A look inside New Balance retail stores in and around Boston, MA - showing what employees love about working with a brand that's connected to the lifestyle they love.
