Brand Identity

The identity reflects a new brand strategy for Rumbletree that focuses on helping our clients find a more personalized, customized brand experience. In the thirty years since Rumbletree opened it’s doors, the marketing options have grown to be so broad and ubiquitous, it’s easy to become overwhelmed with information. With a streamlined approach, Rumbletree empowers it’s clients to stand out in the digital world, giving them more control over where and when they’re seen. The strategy positions Rumbletree as an “elevation brand,” elevating the thing that matters most, our clients mission. The idea is neatly visualized in Rumbletree’s ‘RumbleR’ icon, a mark that stands for the flashpoint between our clients mission and Rumbletree’s vision.

This strategy of simplicity and elevation is expressed in a new logo that is simpler and more flexible than its predecessor. The letters of the logotype in the new wordmark have been modified to be more geometric and compact. The logo has been optimized to work across various platforms and scales, from the small canvas of a favicon to the side of a building.