Brand Identity & In-Store System

  • In-store Signage

  • In-store Signage

  • Shopping Carts

  • Day Care Signage

  • Department Signage

  • Product Signage

A unique name, and a unique and unforgettable brand built on a very simple premise: pets are fun. WoofMeow is a retail pet store in Derry, New Hampshire that was an assignment tailor-made for this crew of pet lovers. We developed a bold, playful brand system — and created fresh and inviting graphics not found in your typical pet store.

The WoofMeow logo
WoofMeow logo badge system
Logo Badges

Simplified 'badge' versions of the logo were created for different use cases.

WoofMeow icon set
Department Icon System

Whimsical icons were developed for each pet category.

WoofMeow icon set
In-Store Signage System

A flexible and playful variety of elements provided plenty of nourishing food for this growing brand.

WoofMeow business cards
Business Cards
Woofmeow exterior signage
Exterior Signage

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