Public Service of New Hampshire

“Reliability by Design” Campaign

Reliability by Design print ad campaign
Print Series

When consumers flip a switch, they have an expectation that a light will go on. That there will be power. However, the fact that the people of New Hampshire receive virtually uninterrupted power doesn’t happen by accident. In fact, PSNH goes to great lengths to make sure that power is available when and where it’s needed.

Reliability by Design website

That’s why we developed a “Reliability by Design” campaign to educate customers about PSNH’s responsiveness to situations and their significant reinvestment in the system. The campaign was designed to generate goodwill and reassure customers about the dependability of their power by highlighting the proactive measures PSNH takes to maintain the power grid.

‘Consumer’ TV Spot
‘Industry’ TV Spot

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