New Hampshire Tourism

“NH Snowday” Campaign

Winter in New Hampshire offers a range of activities—most of them of the cold-weather type. Rather than run from the icy theme, we embraced it through a highly integrated, four-day Boston event. Branded street teams (including a Yeti, no less) handed out complimentary items, free coffee, and giveaways to promote a “Snow Day” in New Hampshire.

  • The yeti

  • The NH Snowday Street Team

  • Coffee Jetpacks

  • Park Street

  • Jetpack Branding

  • Govermenment Center

  • Branded swag

NH Snowday contest website

Event messaging drove customers to a responsive website where they could enter to win ski passes and gear, and browse 'listicles' providing a wide variety of New Hampshire winter info.

NH Snowday banner ads
Banner Ads
NH Snowday social graphics
Social Media Graphics
NH Snowday social graphics
NH Snowday coffee sleeves
Coffee Sleeves

Branded coffee sleeves were instrumental in distributing messaging.

A strong social, online and mobile campaign generated 1.45 million Twitter impressions and 101K Twitter engagements.

The event messaging was picked up by publications such as the Boston Globe, Budget Travel, NatGeo and was accompanied by a strong social, online and mobile campaign that generated 1.45 million Twitter impressions, 101K twitter engagements (605% above average), 1,152,144 Facebook impressions, 9,589,527 mobile impressions, 66,888 mobile clicks, 26,956 email views. And countless Yeti sightings.

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