New Hampshire State Parks

Rebrand

New Hampshire State Parks Badges

Campgrounds. Beaches. Waysides. Historic sites. Recreational trails. The 92 properties in New Hampshire’s Division of Parks and Recreation needed to be spruced up with a new brand identity. Based on a thorough brand audit, we made the recommendation to modernize the existing and well-established logo. By simplifying and transforming the mark, we were able to transform the brand.

New Hampshire State Parks Logo System
The New Hampshire State Parks Logo System

The logo system presents a consistent and timeless brand that is careful not to lose touch with the rugged beauty and natural heritage of New Hampshire State Parks.

New Hampshire State Parks Typeface
New Hampshire State Parks Typeface
Custom Typeface

A custom typeface was created to mimic the natural, rustic look of handmade state park signage.

Atkinson Resort Brochures
Parks Plate

Parks-branded license plates were created to increase awareness and support for the parks system.

Atkinson Resort Brochures
Merchandise

The new identity has increased merchandising opportunities.

New Hampshire State Parks Banner Ads
New Hampshire State Parks Banner Ads
New Hampshire State Parks Banner Ads
Banner Ads
  • Campground Guide

  • Campground Guide

  • Parks Plate Buttons

  • Brochures

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