NH Liquor & Wine Outlets

Holiday Campaign

Holiday photo

The New Hampshire Liquor Commission needed a visually impactful holiday campaign centered around gift-giving. We maximized the holiday shopping season by promoting special savings beginning in late November.

Holiday Free Standing Insert
Point of Sale

In-store materials included posters, danglers, shelf-talkers, name tags and more.

Sometimes, nothing beats the power of a great coupon. And for the New Hampshire Liquor Commission and its holiday sales season, we increased redemptions more than 30% over 2011. Sales for the month of December increased from $56.5M to $58.4M.

Holiday Free Standing Insert
Free-standing Insert

The insert put New Hampshire Liquor & Wine Outlets' savings and gift ideas in the hands of their customers just ahead of the holidays. Its targeted delivery was accompanied by radio and social media advertising.

Holiday Free Standing Insert
Print and Online

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