New Hampshire Tourism
SkiNH Campaign
The New Hampshire Division of Travel and Tourism and Ski NH, a statewide association representing alpine and cross country resorts and lodging properties, have partnered since 1993 to promote winter tourism. The program is designed to offer mutual benefits and similar value to both organizations, and to allow them to stretch their marketing dollars by sharing resources.
This successful relationship has evolved over the years to include a diverse range of marketing elements such as a website, cooperative advertising, mobile marketing, interactive electronic advertising, mass transit posters, coffee sleeves, and a sweepstakes component.