New Hampshire Tourism
Print Campaign
Rumbletree has served as the New Hampshire Division of Travel and Tourism’s agency for nearly fourteen years. The work we produce on their behalf reaches far and wide, summoning visitors from around the world. Our most recent campaign has added energy to the state’s brand, promoting year-round tourism to all parts of New Hampshire focused on niche markets. Action-packed lead images show people enjoying the state’s diverse activities—from mountain climbing to strolling through vineyards—with beautiful scenery as the backdrop. Headlines and copy are written from a first-person voice to convey unique experiences and to help consumers envision themselves having a great time in New Hampshire.
The creative rolls out into a variety of media including print, broadcast, electronic, out-of-home, events, mobile marketing, search engine marketing and more. A strong call-to-action has proved very successful in this campaign, nearly doubling the amount of traffic to the state’s website since the campaign launched in the fall of 2008. Since the launch, the return on investment has increased from $8.51 for each dollar spent on tourism to $8.68 and continues to rise.
Print Campaign
Rumbletree has served as the New Hampshire Division of Travel and Tourism’s agency for nearly fourteen years. The work we produce on their behalf reaches far and wide, summoning visitors from around the world. Our most recent campaign has added energy to the state’s brand, promoting year-round tourism to all parts of New Hampshire focused on niche markets. Action-packed lead images show people enjoying the state’s diverse activities—from mountain climbing to strolling through vineyards—with beautiful scenery as the backdrop. Headlines and copy are written from a first-person voice to convey unique experiences and to help consumers envision themselves having a great time in New Hampshire.
The creative rolls out into a variety of media including print, broadcast, electronic, out-of-home, events, mobile marketing, search engine marketing and more. A strong call-to-action has proved very successful in this campaign, nearly doubling the amount of traffic to the state’s website since the campaign launched in the fall of 2008. Since the launch, the return on investment has increased from $8.51 for each dollar spent on tourism to $8.68 and continues to rise.