Drive Custom Fit

Brand Launch

Drive Custom Fit Logo
Drive Custom Fit Logo

To coincide with the opening of of their new 12,000 square foot facility, Drive Health & Fitness came to Rumbletree to overhaul their brand in preparation of their big move. The timing was right to update their brand to better reflect their customized approach to fitness, and the passion of their members.

Drive Custom Fit Tag Line
Tag Line
Drive Custom Fit Distressed Logo
Drive Custom Fit Pattern Logo
Drive Custom Fit Apparel

We took a deep look at what makes Drive tick, and proposed a new logo and tagline that work hand in hand. ‘A Fire Inside’ captures their mission succinctly—to help members of their fitness community find and sustain their own inner drive. A slight name change to ‘Drive Custom Fit’ was proposed to better represent their customized and modern approach to strengthening body and mind.

Drive Custom Fit Business Cards
Business Cards
Drive Custom Fit Social Media Graphic
Drive Custom Fit Social Media Graphic
Drive Custom Fit Social Media Graphic
Social Media Location Launch Graphics
  • Workout Room Mural

  • Workout Room Mural

  • Drive Apparel

  • Drive Apparel

  • Drive Apparel

  • Drive Apparel

  • Drive Apparel

  • Environmental Signage

The brand rolled out across collateral, social media, environmental signage and a full line of apparel. A muralist translated Rumbletree's designs into custom paintings within the Drive spaces.

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