Atkinson Resort

Rebrand

How do you showcase a facility that does so many things, so well? We started from the ground up. The club boasts two championship golf courses, delicious restaurants, exquisite function capabilities and on-site accommodations. We evolved the resort's identity and developed a unique mark that showcased the resort's sophistication while broadening its reach of message and creating their own voice.

Atkinson Resort Logo
Logo Redesign

The oval element represents a common thread between the resorts’ main attractions – the golf (the ‘cup), weddings (the ‘ring’) and dining (the ‘plate’).

 

This design mechanism played out across the entire identity and tied the brand together.

Atkinson Resort Print Campaign
Print Series

Rumbletree shot a broad range of new photography to bring the resort's image up to date. This was used across a new print and online ad campaign, as well as in brochures and other collateral pieces.

Atkinson Resort Banner Ads
Atkinson Resort Banner Ads
Atkinson Resort Banner Ads
Banner Ads
Atkinson Resort Brochures
Brochures System
Atkinson Resort Brochures
Internal Brochures System

A simpler, secondary system was created that allowed Atkinson to create low-cost brochures in-house for various topics.

  • Weddings Packages

  • Weddings Collateral

  • Weddings Menu

  • Direct Mail

  • Direct Mail

  • Scorecards

  • Resort Rewards Rack Brochure

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