Key Partners, Inc., a staffing and training company, came to Rumbletree with the seed of a great idea. They had created an innovative product to fit a distinct need in the marketplace, but were unsure how to brand and launch it.
Situation
The economic downturn and resulting widespread unemployment has led hundreds of qualified applicants to vie for every available position. Key Partners recognized the need to help individuals elevate their skills, stay marketable and stand out from the crowd, and in response developed an engaging series of professional development workshops (over forty in all!).
These are not typical training classes but highly informative, energized workshops designed to immediately elevate skill level, confidence and connections. With this in mind, Rumbletree named the program Boost – a memorable name that exudes energy and quickly conveys the program’s benefits.
Strategy
Rumbletree developed a distinctive logo for the Boost program, as well as key brand attributes including bold colors, edgy headlines, creative copy, and dynamic illustrations. A stationery package was designed to complement the program's unique voice and bold palette. Rumbletree also designed networking cards and coffee gift cards to encourage connections amongst attendees after class.
Rumbletree also designed a series of collateral pieces to complement the Boost brand identity, including course description documents, gift certificates, portfolios, handouts, self-assessments and evaluations. A website was designed to translate Boost’s unique voice and fun attitude to an online setting, and to provide course information, curriculum planning tips and online registration.
Results
Initial Boost courses have been extremely well-received by attendees, and dozens of additional courses are set to roll out in the coming year. Positive feedback echoes the uplifting Boost brand with evaluation form comments such as, “The energy was great!” and “A priceless investment in personal and professional development. Thank you Boost and the Key Partners team!”
For more on this program, view our brand video and check out the work.
Rumbletree would like to help you create a winning strategy. Contact us today to arrange a meeting to discuss how we can help you succeed or watch for the next part in our ongoing series.