North Hampton, NH – June 21, 2010
New England College in Henniker, New Hampshire has selected Rumbletree to create a series of direct mail pieces focused on the College’s alumni community. The campaign has three goals: to gain the attention of the alumni; inform them of upcoming events; and to continue to engage this important constituency in the life of the College. This direct approach to alumni relations has been at the core of NEC’s marketing and advancement efforts directed at this growing population.
“Our relationship with Rumbletree has been an exciting collaboration,” states Lori Zaniboni, Annual Fund Officer at New England College. “The direct mail pieces were designed to increase attendance at alumni events and presented the NEC brand - to provide a creative and supportive learning community that challenges individuals to transform themselves and their world - in a bold and attention-getting way. The campaign has been effective and the results have been terrific.”
“Producing results is paramount to our mission,” said Barrie Hanlon, Vice President Rumbletree. “From targeted direct marketing programs to large scale branding campaigns, providing a strong return on our client’s investment is always our chief purpose.”
Rumbletree (rumbletree.com) has been providing clients with strategic and creative marketing solutions since 1990. The agency offers communications, branding, advertising, design and interactive services from offices located in North Hampton, NH.