New Hampshire’s Official Spokes-Snowball
North Hampton, NH – December 3, 2009
Every year since 1993, the New Hampshire Division of Travel and Tourism Development and Ski NH team up (with Rumbletree’s marketing guidance) to promote winter in New Hampshire. This year, Rumbletree put a face to the effort—Moe Snow—New Hampshire’s official spokes-snowball and guide to “all things winter in New Hampshire”.
Moe Snow, however, is not your average snowball—he is chock-full of fun and useful information (not to mention precipitation). Moe Snow and his virtual family can be found at moesnownh.com, where they will be keeping New Hampshire residents and visitors up to date on all on- and off-slope activities (as well as bargains) throughout the winter season. In addition, Moe Snow will be showcasing exclusive videos from New Hampshire’s ski mountains every week.
The multi-media campaign includes online advertising, radio spots and mobile marketing. Additionally, Moe Snow will be broadcasting exclusive videos from New Hampshire’s ski mountains every week and you can find him interacting with his fans on Facebook and Twitter.
Moe Snow is enjoying his newfound fame that began with an introduction at the Boston Ski & Snowboard Expo on November 22nd. There, many visitors enjoyed taking pictures with the Moe Snow life-size cardboard cut-out and collecting a moesnownh.com sticker.
“The entire Rumbletree team is very excited about Moe Snow and his family,” said Charles Yeaton, Rumbletree’s President. “Much like us, Moe Snow clearly loves everything about winter in New Hampshire and wants everyone to know about it. The response so far has been extremely positive.”
Rumbletree has been providing clients with full-service creative marketing solutions since 1990. The firm’s capabilities include advertising, design, interactive solutions, direct marketing, media planning/placement and public relations offerings.
To learn more about Rumbletree, visit rumbletree.com or call (603) 433-6219 to arrange a consultation.